北京獵頭人才推薦 IBM-performance marketing manager
自我評價：
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全局視角，邏輯化思考。
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跨部門溝通協(xié)調能力，解決復雜問題的能力。
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團隊協(xié)作，領導力，抗壓性。
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良好的溝通、表達、執(zhí)行力，結果導向。
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有限的人財物資源下，達到預期效果。
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金融、制造業(yè)經(jīng)驗。
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Strong ability to work cross-functionally and managing multiple projects.
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Solid experience in marketing strategy planning and execution.
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Excellent leadership, teamwork and problem-solving skills.
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Strong sense of responsibility and work under pressure.
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Ability to work with limit human resources and budgeting.
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已婚已生育，無二胎計劃。
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工作經(jīng)歷：
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國際商業(yè)機器公司（INTERNATIONAL BUSINESS MACHINES）IBM (4年5個月)，performance marketing manager。
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●2014年11月-至今 performance marketing manager
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協(xié)同GTS BU、戰(zhàn)略市場部，針對不同行業(yè)特性、受眾特征制定市場營銷策略，總結市場反饋，研究調整策略。
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組織編制季度營銷規(guī)劃書（PMP），并推動相關策略的實施，驅動營銷任務目標達成。
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策劃組織實施面向客戶的市場活動，并后續(xù)跟進市場活動，發(fā)現(xiàn)和創(chuàng)建來自市場活動的商業(yè)機會；
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保持與客戶的良好溝通，維護客戶關系，響應客戶商業(yè)需求；
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協(xié)同行業(yè)銷售跟進客戶技術需求，了解客戶采購流程及預算情況，促成贏單；
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在跟進市場活動與客戶溝通交流的過程中，聽取客戶反饋，為戰(zhàn)略市場提供市場分析建議，以及客戶聲音和訴求，以期改進活動質量，精準對標客戶。
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主要負責IBM全球科技服務部相關產(chǎn)品和解決方案的推廣和銷售。
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參與制定及實施GTS解決方案市場戰(zhàn)略，了解所屬業(yè)務單元戰(zhàn)略目標，及時收集一線市場的信息，并進行分析，協(xié)助團隊完成下季度市場預測。
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負責員工GTS相關解決方案的培訓，及時準確向員工傳達GTS方案的賣點、價值、目標客戶群體、成功案例，從而提升團隊銷售能力。
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及時發(fā)現(xiàn)商機，為所屬業(yè)務單元創(chuàng)建更多來自white space新客戶的pipeline，做好新客戶系統(tǒng)注冊及維護，實時更新維護CRM系統(tǒng)。
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負責團隊成員工作安排、指標考核及日常管理工作。
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Work with MI, strategy marketing and GTS BU to understand market trends, industry know-how,competitive analysis and customer needs, to work out executable tactic planing.
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Execution on tactics and campaign including physical or digital events according to business needs.
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Responsible for the overall GTS target achievement;
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GTS solution forecast and pipeline management: Execute marketing event follow up to identify potential customers, work with sales to generate opportunities, support brand sales to materialize the project and achieve GTS revenue target;
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Call contacts to discuss their business environment, identify their IT needs, determine the most appropriate IBM solution, and engaging an appropriate IBM sales channel to own and close.
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Cooperate with strategy marketing team to train, guide and support region sales activities including GTS industry solution, svc product line,value proposition,unique value from competitors and bidding processes etc.
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Provide training of product knowledge for region sales team
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Collect marketing intelligence and feedback to strategy marketing team to optimize local product strategies, actively involve in marketing planning and timely feedback customers' comments.
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Arrange enablement of GTS related solution for team to improve selling skill, balance team work load.
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